Public Invited to Free Presentation on “Sunflower Farming: A Sustainable Model for Maui’s Former Sugar Cane Lands That Benefits Local Coral Reefs” on Wednesday, October 3 

Can fields of cheerful golden-yellow sunflowers be a model for creative and sustainable ways to use Maui’s former sugar cane lands that also have a positive impact on Maui’s coral reefs? Come explore this topic at a free presentation by Pacific Biodiesel at Maui Nui Marine Resource Council’s monthly meeting on Wednesday, October 3 from 5:30 to 7:30 pm at Pacific Whale Foundation’s classrooms at the Ma’alaea Harbor Shops. The public is invited, admission is free and refreshments will be served.

“Maui Nui Marine Resource Council is a local nonprofit that works for clean ocean water, healthy coral reefs and restoring an abundance of native fish,” says Robin Newbold, co-founder and chair of the organization. “We strongly believe that coral reef conservation requires a ‘mauka to makai’ (mountains to sea) approach, which means looking at upslope activities including use of our island’s former sugar cane lands. We’re pleased to present this talk about one farming model that ties together sustainable agriculture and protection of our local environment, including the reefs.”

The presenter will be Joy Galatro, marketing director at Maui-based Pacific Biodiesel, a renewable energy company that has devoted the past two decades to keeping used cooking oil out of our local landfill by recycling it into a renewable fuel. Trilogy Excursions and Extended Horizons use this non-toxic, biodegradable fuel (called biodiesel) to help power their vessels for snorkeling, whalewatching and other cruises.

During the past two years, Pacific Biodiesel has converted 200 acres of former sugar cane land in Maui’s central valley into fields of sunflowers, raised without pesticides or herbicides, no GMO crops, requiring little irrigation and home to 15 thriving bee hives. Once harvested, the sunflower seeds are pressed into a full-flavored oil that has won favor by local chefs.

Recently, the company has incorporated the oils into its new Kuleana® natural beauty products line — including its newly launched Kuleana® Sunscreens made from plant-based oils including the company’s Maui Sunflower Oil, minerals, and other reef-safe natural ingredients. The new sunscreen does not contain ecologically harmful chemicals such as oxybenzone and octinoxate – two chemicals known to be toxic to corals and other marine life and recently banned by Hawaiʻi’s new sunscreen law.

In addition to its environmentally friendly formulation, Kuleana Sunscreen aims to support environmental organizations in the state through its membership in 1% for the Planet, a global organization that connects dollars and doers to accelerate smart environmental giving.

“We are proud to offer consumers another natural product that aligns with our state’s environmental goals to protect and preserve fragile marine ecosystems, including coral reefs,” said Galatro, “Practicing sustainability and protecting the environment are central to our company’s mission.” For more information, visit Biodiesel.com and KuleanaBeauty.com.

About Maui Nui Marine Resource Council:
A Maui-based nonprofit organization founded in 2007, Maui Nui Marine Resource Council is working for healthy coral reefs, clean ocean water and abundant native fish for the islands of Maui County. Current projects include ocean water quality testing in South and West Maui, work to improve ocean water quality in Ma’alaea Bay, ongoing studies of corals in Olowalu and Ma’alaea, and outreach programs to educate visitors about protecting Maui’s coral reefs. To learn more, visit www.mauireefs.org.